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Creating The Best Instagram Captions – Picking A Theme


Creators block happens to all of us, and if you struggle to create engaging content for your Instagram, don't worry; you're not alone. 

Many businesses and social media managers need help to post content that resonates with their audience and aligns with their branding consistency. However, you can better nail your content and caption strategy by understanding the different types of content you can post.

Instagram content type 1 - promotions 

Promotional content is crucial to any Instagram account, allowing you to promote your products or services. However, it can be easy to fall into the trap of posting banal promotional content. To avoid this, try adding testimonials or user generated content (UGC) to your promotional posts. This allows your customers to do your marketing for you while also increasing engagement by inviting others to add their testimonials, reviews, and feedback.

Need help creating the best Instagram captions? Learn how to improve your content strategy by understanding the different types of content you can post.   

Instagram content type 2 - benefits 

Another necessary Instagram content type is to focus on the benefits of your products or services rather than just listing their features. While features are important, consumers are often more interested in how a product or service will make their lives easier, increase productivity, save them money, or make them feel better. 

By leading with the benefits, you can create a killer post and caption that speaks directly to your audience's needs and desires. When talking or showcasing the benefits of your product or service, remember to use your own imagery, even if it is low fi content, over stock photography that may feel inauthentic.

Instagram content type 3 - value-add

Value-add content is another excellent way to keep your followers engaged and coming back for more. This can include giveaways, early access to sales, bonus gifts with purchase, or free shipping. You can also offer tips and tricks on better utilising your products or services, as well as general help and hacks that add value to your feed.

 Need help creating the best Instagram captions? Learn how to improve your content strategy by understanding the different types of content you can post.   Need help creating the best Instagram captions? Learn how to improve your content strategy by understanding the different types of content you can post.

In addition to the content types, we have highlighted in this blog, creating content that connects with your audience and fosters an authentic relationship is essential. This can include behind-the-scenes content that gives your followers a sneak peek into your business, as well as storytelling content that shares the story behind your business, products, and services.

Finally, be bold and pick a theme and stick with it. Experiment with different types of posts and see what resonates with your audience. Remember, it's not just about promoting your products or services but also about building a connection with your followers and providing value through engaging content.

With this knowledge, you can create Instagram content topics that engage your audience. But don't forget about one of the most important factors... Killer imagery! We can help with our social media content creation packages for just $590! Learn about our shoots and book your very own. 

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