Real pros study product photography and graphic design for years before they are trusted with expensive equipment for snapping a world-class photo of a pickle jar.
You don’t need a diploma or thousands of dollars for competitive photos. Suppose you own anything newer than an iPhone 8, Samsung Galaxy S8 or a Huawei P20 (anything with a 12 or more megapixel camera). In that case, you have the technology to blow your competitors out of the water.
Here’s how we save the launch of your new product from the out-of-focus, blurry, bad-lighting graveyard of Instagram obscurity.
You can take simple steps towards quality even on a meagre budget.
Invest in a mini tripod. Even with the steady hands of a surgeon, it’s best to reduce camera shake to zero and keep all your photo angles to the same standard, style and angle throughout the shoot. You can find a good tripod for less than 50 dollars in most shops.
Set up a consistently white backdrop. Depending on the size of your product, you can use a simple sheet of paper or buy a roll of posters from any art store. Hang the backdrop from a vertical surface to curve onto a horizontal surface. Any chair or wall should do the trick.
- The best things in life are free, including natural lighting! Adjust the backdrop’s distance from your light source depending on your preferred shadow contrast. The farther from the light source, the softer the shadows are. You can use additional whiteboards to disperse all shadows completely. Cloudy weather is ideal for soft shadows.
Chorus of angles
So now that you’ve built a studio, we suggest diversifying your photo bank by showing your product from a variety of angles.
The front angle is the most common photo of any product. It’s the angle from which you see most products on the shelves in a store.
The profile angle might not add much flare to a jar of pickles, but an eye-level photo from the side adds a new dimension to products like shoes or sunglasses. It’s also the ideal angle for minting your face onto a coin if you ever happen to rule an empire.
Prefer the 45-degree angle if you wish to display features from the front and the profile simultaneously. Nothing is impossible.
The back angle might not be the thumbnail of your gallery it but can convey necessary information like calories or possible side effects.
The top shot, aka the bird’s eye view, could be ideal when showcasing a bundle of products of different sizes on a flat surface.
- The macro shot is a close-up photo that captures the texture of your product in high definition. This is a prevalent trend in food photography.
We suggest free smartphone software such as Snapseed, Lightroom, VSCO or Adobe Photoshop Express for editing. Happy snapping!
If you’d rather spend your precious time on your business, we have all the tech and know-how to help your product steal the show! Learn about our shoots and book! your very own.