Our Blog — Influencers

Expanding a brand is almost synonymous with growing your audience, and in the fight for attention and followers' growth, taking conscious steps to achieve this is essential. In a battlefield like Instagram, it's important you grow an army (aka your following). From how to increase your followers to the importance of your video and photo content, we're sharing them here!

Although the difference between an influencer and a content creator may be subtle, they fulfil two utterly different business needs. Being able to tell them apart will be crucial when choosing one over the other for your content creation strategy. So which one is right for your business? We're breaking it all down here.

For an app that hasn't "technically" been launched, social photo giant Pinterest's new baby 'Shuffles' is blowing up TikTok and the iOS charts. But what is Shuffles really all about? And can this aesthetically pleasing, collage-making, GenZ app change the game for businesses and brands? 

Ah, the elusive verification badge. Who knew one tiny blue tick could hold so much power? Over the years, social media pundits have come to recognise it as a stamp of approval, a sort of sign that a brand or public figure has “made it” (whatever “it” is). 

The recent updates in advertising rules for Australian social media influencers will ban them from promoting therapeutic goods that need high ethical standard.