The Latest News & Tips For Social Media

Creating the best Instagram captions - aligning your strategy.

Playing an essential role in your Social Media Strategy, your Instagram captions need to stick - much like that catchy song you can't get out of your head. How do you create that? We're sharing the love, love, love and showing how we do it!

avails Social
February 20, 2023

What's in and out in social media marketing for 2023

With the landscape constantly changing in the social media world, one thing will always stay supreme: original content. In 2023, kill the game and stay ahead by understanding what's coming next! From Tiktok and Instagram all the way to UGC and closed captioning, we're talking about it here!

avails Social
January 18, 2023

Creating The Best Instagram Captions – Picking A Theme

Having an attractive photo is one thing, but creating a captivating caption is a whole different story. How do create the best one? Understand the different types of content you can post and watch your content strategy change for the better.

avails Social
January 6, 2023

To influence or create? What is best for your brand?

Although the difference between an influencer and a content creator may be subtle, they fulfil two utterly different business needs. Being able to tell them apart will be crucial when choosing one over the other for your content creation strategy. So which one is right for your business? We're breaking it all down here.

avails Social
December 19, 2022

Social Photo content - it may be easy, but is stock imagery the way to go?

When creating content, social photos are a big part. But what do you do when you don't have the right shot? There is such a thing as free stock imagery that you can use for social media content, but is it the best option?

avails Social
October 26, 2022

TikTok’s new app TikTok Now, brilliant or blatant rip off?

TikTok Now wants you to share a daily photo or video experience of your most “authentic” moments with those close to you, via their new stand-alone app TikTok Now, which coincidently sounds a lot like another app BeReal. Funny, someone once did say that imitation is the best form of flattery!

avails Social
September 26, 2022

Pinterest changes the game with their brand-new app Shuffles?

For an app that hasn't "technically" been launched, social photo giant Pinterest's new baby 'Shuffles' is blowing up TikTok and the iOS charts. But what is Shuffles really all about? And can this aesthetically pleasing, collage-making, GenZ app change the game for businesses and brands?

avails Social
September 7, 2022

What is BeReal?

A new player has entered the game! With BeReal picking up in the past months after being well accepted and loved for its authenticity, this primarily GenZ platform has Millenials joining in. What do you do on it, and why is it so popular? We're discussing it all here.

avails Social
August 24, 2022

Our Blog — Social Media