TikTok search ads are on their way


Tiktok has just launched its beta testing for paid ads to appear in search results. This means marketers and business owners now have a new way to reach their target audience on the social video app.

You may be thinking, how will they appear for users? Great question! The social video ads will appear within the search function with a 'sponsored' label and shown to users when they are searching for particular content within the search results page. This means your ads will likely rank much higher than if posted organically and in fact digital ads expert, David Herrmann, explains that the ads will appear above the "others search for" section in the top four results.

Benefits for Marketers and Business owners

As an online marketer, the new option enables you to target your audience through social video with specific terms and keywords to get your product or service in front of users with more interest and higher intent to buy.

Currently, TikTok ads have been challenging for most as there is a unique art of making your social video ads fit within the native feed of TikTok. However, with search ads coming soon, you should see an influx of businesses taking their paid marketing for their niche to this space. To start with your best foot forward, TikTok will provide recommendations of keywords with great potential to drive clicks on campaigns, adding an additional targeting element to your ads.

When will TikTok Search Ads be available? 

TikTok is still in the Beta phase of its new search ads and not currently available to all users. With TikTok playing their cards close to their chest, a rollout date is yet to be determined. Given the value of these ads and the revenue they can bring TikTok, there will likely be more announced in the next few months.

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