An Instagram marketing agency specialises in creating and implementing targeted Instagram campaigns to boost your Instagram account, grow your brand awareness and build out your social video, social photography and content strategy.
They should help your business build and maintain your Instagram ad campaigns, as well things like creating and scheduling content and optimising engagement on your account.
While every social media platform is different and does require specific marketing techniques or content to best promote your brand, product or service, many marketing agencies do provide overarching social media marketing services, however some do have extra expertise when it comes to Instagram.
If your business is thinking about engaging one of these Instagram marketing agencies, you want to find an agency that will align with your business goals, an agency that will take the time to understand your business and your audience. You want to select an agency that will then work all of these factors into your Instagram and overall marketing strategy.
Need a little help? We’ve compiled a list of 5 awesome Melbourne based Instagram marketing agencies that can help take your Insta action to the next level! (You’re welcome).
AndMine
AndMine started in 1990 as a web development company that has now grown into a full-service agency and yep, you guessed it, they specialise in Instagram marketing.
AndMine aims to offer real-world results to its clients with strategic Instagram marketing plus they can also help you out with marketing across other platforms like Facebook, LinkedIn and Twitter.
Megaphone Marketing
Named “Best Social Media Agency of the Year” for 2021 by the Social Media Marketing Institute Social Media Marketing Awards, these guys are based in South Yarra and know their Reels from the #fyps
Megaphone Marketing concentrate on social media marketing, content creation and online advertising optimisation for clients such as Lulu Lemon, Lonsdale and F45.
They take the time to look at your business, leverage the key data points and put them through their very own scaled split testing method until they find your business’s recipe for success.
Salt & Fuessel
Salt & Fuessel is a digital marketing agency based in South Melbourne with a reputation for performance and transparency. The agency is focused on delivering a measurable return on investment for its clients.
Salt & Fuessel prides themselves in assisting their clients in making strong first impressions and developing innovative, goal-oriented campaigns, which is one of the reasons it’s made our Top 5 list of the best Instagram marketing agencies in Melbourne.
Clients who engage them for their Instagram marketing services benefit from a 360-degree strategy. They also offer a full spectrum of online marketing solutions from SEO, SEM and website builds.
They can help your business develop a unified sales funnel that begins with awareness, moving to engagement and then culminates in a call-to-action leading to a conversion.
The talented peeps at Salt & Fuessel also generate a full monthly report that includes all the critical indicators so you can see for yourself how your traffic and conversions have improved.
Social Connection
Located in Melbourne’s CBD, Social Connection is big on Instagram marketing. Bringing more than a decade experience to help their clients achieve greater impact in their Insta campaigns, they are all about providing real ROI to businesses in need of a boost.
They’re all about creating beautiful Instagram feeds using custom themes based on your brand, as well as offering both Instagram engagement and Instagram management services to help you increase your followers, reach, engagement and of course your bottom line.
Racket Agency
Racket Agency rounds out our Top 5 list of Melbourne based Instagram marketing agencies. When it comes to marketing, social media and especially Instagram, these guys know how to make a racket! (pun intended).
Think of them like your bolt on marketing team… They’re all about creating focused and engaging social media marketing strategies and ad campaigns for brands across the social landscape including Facebook, Instagram, Twitter, TikTok and LinkedIn.
When it comes to your Instagram marketing, the Racket team will review your existing assets and platforms, build you a personalised game plan that aligns with your brand position and overarching marketing strategy, develop your creative and messaging and manage all the implementation within your allocated budget. Plus, they’ll keep you in the loop each month of how your campaigns and growth is tracking and recommend any changes you need to improve your Insta game and ROI.
The Round Up
Choosing the right Instagram marketing agency for your business is crucial to ensure your marketing and social goals are met, it’s like the finding the perfect pair of shoes, you might have to try a few on, but once you’ve found your perfect fit, it’s happy days and well worth the effort.
Now you’re on your way to explore Instagram marketing agencies and finding one that’s right for you, you’ll also need some gorgeous content for your feeds and that’s where we come in!
Our squads have you covered when it comes to capturing social video or social photography for you Insta and socials and we do all the hard work for you, producing, shooting and editing your content which is sitting in your inbox, ready to post in just 48 hours.
