Hot news—Instagram has sneaked in a cool new feature: the FYP (For You Page). 

So, here's the deal: when you hop onto the Explore Page and search for something, instead of the usual generic results, you get a special For You feed tailored just for you. It's like having a personalised feed that's unique and one-of-a-kind—built for you. 

If you're up to get the inside scoop on what the Instagram FYP is about and how it could actually do wonders for boosting your discoverability on the app—keep reading!

The For You page (FYP) on Instagram also works similar to TikTok's—but the kicker is its only exclusive for searches. This feature is all about giving you a personalised feed based on your interests, behaviours, and what you've been up to on the app—whether you're searching a recipe reel or viewing a hair care routine content, the FYP kicks in to show you content that's tailor-made just for you.

It's like having your own little treasure trove of Instagram goodness, filled with stuff you're into and things that'll keep you hooked.

The question is—how am I going to make it on my audience' FYP?

Here's the deal: with the fancy and precise algorithm, creators and brands have a huge chance to connect with new followers and grow their audience. It's not just about the quantity of followers anymore - it's all about getting your content in front of the right people.

But how are you gonna make it happen? The answer is simple—a killer Instagram SEO strategy. With nearly 40% of Gen Z folks using TikTok and Instagram for searching instead of Google, now is the best time to optimise your Instagram content and get noticed like a pro.

Want to level up your SEO game and make your presence on Instagram soar? Check out these three easy tips: 

Write unique (and human-ish) captions: Write captivating captions that include the right keywords to attract your specific audience.

Use hashtags: Although their popularity has had its ups and downs, it's now pretty clear that they're back in the game. If you want to supercharge your Instagram SEO and make your posts more visible, be sure to use up to 20 relevant hashtags—both related to your posts and niche. 

Stay consistent: Find your niche and stick to it—in social media, consistency is key. Focus on posting content that aligns with your niche to attract loyal followers.

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