Our Blog — TikTok

How successful brands advertise on TikTok and trends to follow in 2023

With a whopping 1 billion active users in the final quarter of 2022 and 36% of TikTok users between 35-54 years old, virtually all brands can find their core customers on the platform.

• Social Media
• TikTok
• Trends

• avails Social
• March 25, 2023

TikTok’s new app TikTok Now, brilliant or blatant rip off?

TikTok Now wants you to share a daily photo or video experience of your most “authentic” moments with those close to you, via their new stand-alone app TikTok Now, which coincidently sounds a lot like another app BeReal. Funny, someone once did say that imitation is the best form of flattery!

• Latest News
• Social Media
• TikTok

• avails Social
• September 26, 2022

Top 3 Social Video Editing Apps

We have pulled together a list our favourite 3 video editing apps to make your social media content creation easy as. These tools will have you creating social media video content that will make you look like a pro in no time!

• Instagram Reels
• Social Media
• TikTok

• avails Social
• September 23, 2022

The future of TikTok ad spend

The numbers are in, and TikTok is the master of social. That's right, the app that was so hot last year has gone viral again. What do these numbers mean? Well, it looks like TikTok is going to be bigger than Facebook this year especially when you look at the number of ads on each platform.

• Social Media
• TikTok

• avails Social
• August 12, 2022

Top 3 tips for Instagram Reels

There’s TikTok, there’s YouTube Shorts and there’s Instagram Reels - short form social video has quickly become the staple of organic social strategies and getting your content up to scratch is more important than ever.

• Social Media
• TikTok
• Tips

• avails Social
• July 28, 2022

How To Get Verified on TikTok

Ah, the elusive verification badge. Who knew one tiny blue tick could hold so much power? Over the years, social media pundits have come to recognise it as a stamp of approval, a sort of sign that a brand or public figure has “made it” (whatever “it” is). 

• Influencers
• TikTok
• Tips

• avails Social
• June 28, 2022

TikTok search ads are on their way

Currently in the beta phase TikTok search ads are coming to the social video platform. How will they show and when will you be able to use them in your marketing? Read our blog to find out.

• Latest News
• Social Media
• TikTok

• avails Social
• May 31, 2022

Why your business should have a TikTok

Are you sitting on the fence about whether or not to start a TikTok for your business? We think you should bite the bullet and we'll tell you why!

• Social Media
• TikTok

• avails Social
• April 26, 2022

How to optimise your TikTok bio for clicks

Businesses tend to over look the power their social bio has on not only finding new audiences but also how it can aid conversions. How do you optimise it to best practice? Let us tell you!

• Social Media
• TikTok
• Tips

• avails Social
• April 20, 2022